hey there!

Welcome to our website, initiated by Eric Lee with the goal of fostering an anticipatory mindset and empowering you to build a positive, future-focused path forward.

This vision took shape during my early career as an interaction designer, where I dived into the world of futurism and became inspired by the concept of envisioning the future. With a background in art and keen interest in technology, I embarked on a journey to explore these intersections further.

As I transitioned into running my own agency, I had the opportunity to engage with numerous business owners from various industries. Through these conversations, I discovered a common concern among SMEs: the challenge of navigating uncertainty with limited resources and the difficulty in forecasting future trends. This vulnerability was clearly highlighted during the COVID-19 pandemic, which impacted businesses worldwide.

Conversations with clients about the future can be intimidating but also insightful.

This website is designed to address these challenges by helping you build an anticipatory mindset. Here, you’ll find insights and perspective curated from my experiences and research, offering guidance on where to look and what to consider as you prepare for the future.

Please note that this site will always be a work in progress, reflecting the knowledge and ideas I have gathered so far.

As I continue to learn and grow, I will update the content that is most relevant and informative. I welcome your thoughts and feedback—feel free to connect with us on LinkedIn to share your ideas.

Thank you for visiting, and I hope you find the resources here both inspiring and useful.

"Most people don't believe something can happen until it already has. That's not stupidity or weakness, that's just human nature.

I don’t blame anyone for not believing. I don’t claim to be any smarter or better than them. I guess what it really comes down to is the randomness of birth. I happened to be born into a group of people who live in constant fear of extinction. It’s part of our identity, part of our mind-set, and it has taught us through horrific trial and error to always be on our guard.”

― Max Brooks, World War Z: An Oral History of the Zombie War